After years of long and short video battles, a turning point has finally emerged.
On July 19, Douyin Group and iQIYI announced that they have reached Number List a cooperation and will explore the secondary creation and promotion of long video content. This marks the opening of a new mode of cooperation and win-win for the long and short video platform.
According to the announcement, users of platforms such as Douyin, Xigua Video, and Toutiao will be able to interpret and mix and edit the long video content authorized by iQIYI . drama.
The topic #iQiyi and Douyin Group reached a cooperation# and then it became a hot search on Weibo, with over 120 million reads, and netizens commented that "the pattern has opened up" and "the commentary circle has ushered in a carnival".
Douyin's tens of millions of fans bloggers "Dacong and Wei Lele Cinema" are excited about this: "As a film and television creator, I sincerely thank iQIYI for choosing, this cooperation with Douyin is not only beneficial to the development of the industry, but also to the development of the industry. It gives creators more creative space, so that the battle between long videos and short videos has been eased, and we are unanimous to provide better audio-visual enjoyment for the audience."
At the same time, he is even more looking forward to seeing iQIYI's self-produced plays such as "Police Honor" and "Heart Home" that have been screened this year on Douyin.
When Douyin and iQIYI "shake handshake and make peace" on film and television creation, what impact will it have on film and television bloggers? Will the long and short video platform move towards an "era of peace"?