Choosing an independent or assisted living community is an important decision for seniors and their families. In addition to employee contact list demanding excellent housing, they also need peace of mind and confidence in running their community before signing a lease. The Arbor Company knows this first hand. With 44 independent and supported housing rental communities in 11 states, they understand that the human touch helps keep prospective residents and their families confident and comfortable. And part of that process involves them fielding numerous phone calls from prospects who want the peace of mind of talking to employee contact list a real person.

Instead of just filling out a form. Yet, optimizing marketing campaigns around phone calls can be difficult without the right people and the employee contact list right tools. That's where SmartBug comes in: an integrated inbound marketing agency, it helps The Arbor Company with its marketing efforts with a focus on optimizing strategy around phone calls. The Arbor Company and SmartBug take nontraditional and traditional approaches to employee contact list call tracking, respectively. And together, these approaches complement each other, resulting in better sales and marketing strategies that attract more residents. The Arbor Company: Using Call Tracking to Increase Sales.

The Arbor Company introduced call tracking into its marketing strategy before adding HubSpot (and even before SmartBug was part of the picture). They were initially using an integrated solution with their old marketing agency, but after parting ways they decided to employee contact list switch to CallRail at the suggestion of their WordPress developer. With this change, The employee contact list Arbor Company could better track its marketing efforts by measuring call volume and determining lead sources, among other things. They also focused on less traditional use cases for call tracking: sales training and business development.