ROI, ROI period, input-output analysis... These are all terms in the field of economics. Benchmarking to the Internet industry, it should be a problem that small partners in the business or operation department should study hard. Now change my product, Xiaobai Grinding Gun, to go into battle. Let's talk about this input-output model that Sue has sorted special database out. I hope some friends can discuss it. 1. User source division First of all, it is necessary to find out where users come from, in order to have the subsequent value amplification, or "prescribe the right medicine".
According to the situation of its own products and promotion strategies, user tagging and division of the sources of new users are carried out. Taking content + social products as an example, the source divisions include but are not limited to: market/business channels, operational activities, community diffusion... A problem to note here is that it is stipulated special database that a user can only record one source information Therefore, it is necessary to define the priority of the source. When the same user has multiple sources of information, select it according to the priority.
And this priority is defined according to the impact and importance of product functions, promotion channels, and even different departments on the profit and loss of the entire project. 2. User behavior division In addition to office space leasing, special database material procurement and labor costs, there are also categories that will account for the bulk of project expenditures on product customer acquisition, product operation, etc. Everywhere is burning money~) Most of the categories of inputs and products are relatively clear.