Logo design necessitates not just talent and expertise, but also knowledge. There are certain benefits to constant practice and the knowledge gained from working with many companies that need to deliver diverse messages. But there's a theory behind it all. Every logo designer should be aware of the following golden guidelines. Think of the Nike swoosh, McDonald's golden arches, the Michelin guy, or Mercedes' three-pointed star as examples of valuable logos that are connected with the proper product. How do such logo designs acquire their instant recognition and long-term viability? Most effective logo designs, however, have some characteristics.