, but it is obvious that there are more women than men). But now the content has been heavily biased towards current affairs, social news, etc. that men are concerned about, and the PK activity of the girlfriends group mentioned above is obviously an activity initiated from the perspective of male users. According to iResearch's December 2018 data report: Douyin's male proportion has reached 52.41%. The reversal of the ratio of males and females is also the reason
why the content of Douyin feels "stale". (iResearch December 2018 Douyin data) However, Kuaishou seems to have maintained a stable platform tonality. The content of Kuaishou is mostly the daily life of rural internet celebrities. The video does not focus on sms marketing service post-production technologies such as editing and special effects, and even a considerable part of the content is "meaningless" content of daily life. (For example, in daily life such as walking, eating, cooking, etc., there is no clear point of view to express), but this kind of "meaningless" content is actually pretty good in the Kuaishou
community atmosphere... There have been media reports that many Kuaishou users in rural areas are acquaintances with each other, and they are even used to using Kuaishou for social chat; coupled with the decentralized product concept, Kuaishou seems to gradually become a video circle of friends among acquaintances in some rural areas. 3. From time black hole to shallow taste Today, "Quiting Douyin" is not a difficult task. Those little brothers and sisters who once made you linger are not enough. The tourist attractions that should be finished have also been finished,