Although the title is chicken soup, when it comes to success, it seems that it is easy to confuse it with the successful chicken soup on the market. As product managers, we should not shy away from talking about success.
Talking about success is not shameful. If we dare not talk about success, how can we succeed? We talk about success so that we can face our hearts and let our efforts pay off.
Of course, the biggest difference between success and chicken soup of success discussed here is that we hope to decompose and deduce based on product goals and life goals, what we need to do, and what our successful mentality is.
What is product success?
Before talking about product success, let's discuss what success in life is. Success in life is not just about gaining a lot of money, fame, and power.
If money, fame and power are used to measure success, then I believe that most of them are not successful, because these things are only the external manifestations of success.
From the essence of success, success comes from the feeling of being recognized for the value created in personal work and life. If you feel that you are living a meaningful life, you have succeeded.
At the strategic level, we said that the product needs to define the product goal, then a sign of product success is whether the product result achieves the product goal.
As we mentioned earlier, the product goal comes from the user, and the final result may be to make the communication between users easier, and make the world have no difficult business.
To put it more simply, it has a large number of users, how much money it helps the company make in a year, and improves the work efficiency level for users.
A successful goal definition method?
The definition of product goals is further Latest Mailing Database divided into long-term goals and short-term goals. The long-term goals must be in line with the future development trend of your product and your inner expectations for the product.
On the basis of long-term goals, it is necessary to define short-term goals. Short-term goals are goals that can be achieved in the short term. Why define short-term goals?
From a psychological point of view, people need constant positive feedback for motivation in the long-term self-realization. When short-term goals are achieved, they will receive timely feedback, which makes people happy and persistent.
People like to play games because in the process of playing games, they will be rewarded with props if they do not complete a small task.
For example, the long-term goal of Huawei's products is to be a leader in the IOT industry in the future, which will take a long time to achieve.
Their mid-term goal is to be a leader in the 5G industry and make the best mobile phone in the world. This is the mid-term goal, and the mobile photography industry will continue to lead.
Some friends may have experienced that a company has neither long-term goals nor short-term goals, or the goals are not clear, so doing things in it must be very chaotic, either a lot of things are done, but there is no effect, or there is nothing at all. things to do.
If it is a traditional industry, if this kind of company has traditional business and has its own moat in terms of resources and channels, then the status quo can still be maintained, but from the point of view of making products, this kind of company has no long-term goal, although it is still alive now Yes, but the future is likely to be revolutionized by other innovative companies.
Internet technology companies generally have their own long-term goals, but the problem may be that when the company starts to set foot in a new industry, due to the unfamiliarity with the industry, in the exploration stage, there may be many long-term goals and short-term goals.