Keyword research is an integral part of SEO. Without keyword research, your content won't appear on the Search Engine Results Page (SERP) because it doesn't target the phrase your customers are searching for.
The good news is that doing an effective keyword search isn't hard at all. Before giving an overview of the keyword research tools used by Hallam, here's an overview of how to identify related keyword topics and categories.
Before thinking about which SEO keyword research tool to use, you need to know what kind of phrase you want to research.
Start by brainstorming the theme or topic you want to cover. Putting together a list of products and
services is a good start. For example, if you do this in Hallam, start by grouping your services into "SEO," "PPC," "content marketing," "digital PR," and so on.
Once you've created a list of sections, dig a little deeper and think about what's built into those services. For SEO, our team is experts in a variety of areas, including "page optimization," "international SEO," "technical SEO," "content Cork Bicycle Rent zone strategy," and "local SEO." We encourage you to consider singular and plural keywords as needed . It's also important to consider the long-tail keyword phrases your customers are searching for so that you can incorporate some relevant keywords into your new landing page or blog post.
I googled "content strategy" easily. This is just one of the sections the SEO team is working on. This led to several articles asking questions such as:
What is a content strategy?
How to develop a content marketing strategy?
The basics of content strategy
Answer The Public is a great source of inspiration for finding long tail keywords. Simply enter the phrase and you'll get a long list of all the questions people are searching for.
Now that you have some strands of keywords grouped into several categories, let's take a look at the best online keyword tools to use to find search volume and opportunities.
Top Keyword Survey Tool to Use
SEMrush is my personal favorite SEO keyword research tool, mainly because of its clear layout and ease of use.