A DAM (Digital Asset Management Platform) is marketing software for storing, organizing, and leveraging an organization's entire library of digital assets. DAM also provides a “single source of truth” for marketers to find all relevant versions of media assets created for their brands, from images and PDFs, photos, audio, video and even cutting-edge formats like virtual reality. (single reliable source)”.

A further advantage of DAM is that these assets have metadata attached to them. Metadata contains all the information a marketer Industry Email List wants to know before using an asset. For example, does the company own the perpetual rights to the photos (and in which markets), are the videos approved by the legal team, are infographics and whitepapers the brand's design standards? It is information such as whether it has been confirmed whether it complies with Enter prizes today use DAM in a variety of ways.

Marketing agencies can leverage DAM technology to consistently deliver their own content and partner-developed creatives to their clients. B2B companies also take advantage of DAM's ability to centrally manage promotional and event marketing materials, and use it in different ways. Before software-as-a-service (SaaS) became popular, DAMs were software installed on a company's servers. However, most DAMs are now cloud-based, and their usefulness has increased dramatically.