With more than 3 million users and a category email list valuation of 1 billion, what did Changtou Xuetang, the first online financial education institution in China, do right? What are its operating models that can be learned from? The author of the article analyzed and analyzed Changtou Academy from three aspects: community marketing, product category email list system and talent system, and shared it with you. Hello, my name is Chen Junda. In this article
A low-cost course like 9 yuan is a category email list common marketing method for online education companies. It has two purposes: one is to filter out paying users and reduce operating costs; the other is to design a low threshold to facilitate the conversion of high customer orders. Many online education companies with high customer orders will adopt this method of transforming low-cost courses into high customer-priced category email list products, and Changtou Xuetang is one of the best.
Changtou Xuetang used this model category email list of 9 yuan class, which was valued at 1 billion in 2018 and reached 3 million users in 2019. (The picture above shows the financing of Changtou Xuetang company, 100 million 10%, and the picture below shows the founder of Changtou Xuetang, Shui Mae Story Douban) There are many articles on the Internet that research Changtou Xuetang, but category email list most of them are superficial, just dismantling their marketing framework.