Personal advice and the appealing atmosphere in our bookstores but we were able to continue to be there for our customers thanks to our comprehensive online offer. On the one hand this covers the purchases that could still be made – we were still able to sell our books and non book items. On the other hand we were available with innovative services our booksellers could continue to publish their book recommendations in our online shop and thus at least indirectly provide advice.There are a wide variety of challenges to which we but also all other retailers have to react. It is still a very dynamic and difficult situation. We have shifted the events that normally take place in our bookstores to the online area.
Ecommerce has just gone through the roof in the last whatsapp mobile number list year. What do you think will people continue to prefer to shop online in the future or will they want to go back to the stores The trend towards online shopping will continue. But my feeling is that pretty much everyone is looking forward to being able to stroll through the city centers and shops again. What would be your recommendations or tips to other companies to keep doing well this year and next year In any case that would be further networking between online and offline trade.It is so important that you try to have a second mainstay through the online shop or at least use the opportunity to inform customers as best as possible and to stay close to people. Even when shops are closed.
You ve just mentioned that you ve sometimes used CRM over the past year to stay in touch with customers. What s next Do you see a movement towards other channels to keep in touch In addition to classic e mail marketing with our app we also have the option of sending push notifications and thus staying in direct contact with customers. On the one hand there are offers that we point out as well as book dealer recommendations People have the opportunity to follow book dealers who can then send them the latest book tips directly to their smartphone. Another major pillar in our case is of course still social media i.e.Facebook and Instagram. Although we are a large bookselling company we have a strong local connection.