It has a fantastic UI/UX. It's all about research and user testing in UI/UX. This entails determining your target audience and developing a solution to meet their demands. The best Web Design & developers are artists who have an anthropological understanding of human behavior and can create experiences that meet user expectations. A successful interface should empower the people you serve, keep them in control at all times, and feel intuitive with no effort. You may require a partner to assist with design and development, or just the frontend of the UI, to get the website up and running quickly, but creators must keep their basic ideas in mind while constructing anything new so that consumers maintain empathy throughout the process.