The author of this article will compare CCtalk and QianTalk, combine the development of the online education industry, analyze and summarize the highlights and shortcomings of these two products, and put forward corresponding suggestions. In recent years, the online education industry has flown into the market like a blowout, and it is very popular among users. In addition, I am in the online education industry, and I have a love for online education. understanding. The purpose of competitive analysis Understand the online education industry and market conditions; Understand the main functions and interaction design of the online live education APP; Discover product highlights and deficiencies, and make corresponding suggestions. 2. Industry and market analysis 1.
Market Analysis of Online Education Industry 1.1 Online Education Market Scale and User Scale From 2012 to 2018, the scale of China's online education market and the scale of users were both on the growth trend. Although the growth rate declined in 2017, the growth rate was on the rise again in the first half of 2018. As of the first half of 2018, online education The phone number list education market has reached 189 billion yuan, with 172 million users and 142 million mobile phone users. Competitive Analysis Report|| CCtalk VS Thousand Talk Source: Prospective Product Research Institute 1.2 Online Education Market Scale and User Scale Forecast Research shows that in the next five years, the market scale and user scale will maintain a rapid and steady growth. It is estimated that by 2024, the market scale will reach 454.1 billion, and the user scale will reach 410 million. Competitive Analysis
Report|| CCtalk VS Thousand Talk Source: Prospective Product Research Institute 1.3 Market Competition The continuous emergence of pure online education industry, the layout of offline education institutions, and the business expansion of Internet companies, communication companies and publishing media companies in the online education industry have resulted in fierce competition in the online education industry. Competitive Analysis Report|| CCtalk VS Thousand Talk Source: iResearch Institute "Microsoft" In 2017, although the online education industry developed rapidly, the scale of enterprise receivables increased rapidly, and the market competition pattern was initially determined, the market share of the top four only accounted for 6.5%, indicating that the entire education industry was highly fragmented. Competitive Analysis Report|| CCtalk VS Thousand